How to Master
Email Marketing and Start Converting Leads Into Customers
By Russell D
Armstrong
Email marketing is definitely one of the best ways to market product and
services online, as it is affordable and easy to implement. Email marketing is
a process that involves sending out newsletters that contain new product
strategies, services and promotions to those who have subscribed to get emails
from you.
When it comes to
taking advantage of email marketing to convert leads into paying customers,
then it is important to master the art of writing emails that sell. It is
important to write quality emails that will convince subscribers to purchase
the product or service that you are selling.
Writing Emails
that Sell
Aside from
finding offers that will promote your list, writing educational and editorial
content is one way of converting your subscribers to paying customers. It is
also important that you concentrate on creating content that will help you
share quality information with your readers - do not focus majorly on asking
for a sale or offering them too-good-to-pass-off discounts. Using series emails
will help you to increase the effectiveness of your "enlightening"
campaigns.
Email Marketing
Metrics - How to Make More Money for Each Email
When you are
creating email marketing content, it is important that you focus on giving your
subscribers value and ensuring that you earn their trust. It is important to
understand that prospective customers or clients will be at different places in
their journey to purchasing products or services: some customers will know
precisely why they need the product or service that you offer, while other
prospective customers will not. Some customers will consider going with the
competition and others will choose to do business with you.
Using quality
content is important to helping you in the process of segmenting your list for
increased profits. The goal of a good email marketing metrics is to help
customers to move towards the next step in every buyer's journey - that is,
purchasing your product/service.
Tips for
Segmenting Your List For Increased Profits
One of the
biggest errors that a lot of online business owners make with their email
marketing project is sending the exact same type of emails to all their
prospective customers... all the time. You need to know that all subscribers
are NOT equal; you may have a combination of prospective customers (people who
have not made any purchase... yet), new customers (people who have made their
very first purchase from you), loyal customers (people who have many a lot of
purchases), and past customers (people who have made purchases in the past and
have not many any purchase in a long time).
The holistic
approach to email marketing is quite simple. If your online shop sells clothing
and accessories. You probably have teenagers, young adults, matured men and
women as prospective customers. Sending all of them the same emails may not
always help you make a sale. You can segment your list based on:
• Items they
click on
• Lead magnets
that they subscribe through - i.e. FREE clothing guides, discounts, FREE
shipping on items bought etc
• Items that
they have purchased
Ensure that you
find out which option works best with your mailing list and client/customer
database and begin to send targeted mailing based on customer's interests.
Russell
Armstrong is an Internet Marketing Coach and Affiliate Marketing Specialist.
CEO and Founder of Armstrong Enterprises.An Internet Based Company on the
premise of helping people change their lives.
Article Source: http://EzineArticles.com/?expert=Russell_D_Armstrong
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