When
running a business, it’s wise to think about a marketing strategy. When
thinking about one, most people will want to use the Internet as it’s
an effective and cheap way to market products and services to
enthusiastic clients around the world. While true, it’s not always easy
as people aren’t always well-versed in social media marketing
strategies. With this in mind, here are five tips for using social media
to promote your startup business.
Start early:
Find true followers: While it’s fun to find hundreds of followers to check out a page, it’s not always wise to do so. When looking for fans, it’s beneficial to look for ones with a true interest in the product. Otherwise, if Facebook fans are simply people who only have a passing interest, they will not convert into customers. So, when starting out, make sure to find legitimate and excited fans. Furthermore, don’t buy them as Facebook will ban the account when the company is caught.
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Post a few days a week: Don’t
cave into the temptation and post four or five times a day. While it’s
interesting and exciting to watch the comments and activity pile up,
it’s beneficial to take a slow approach. Otherwise, a corporation can
quickly cheapen its brand. In fact, when using social media for
marketing, a smart business will only post two or three days a week.
Then, when offering true value, the small business social media strategy
will pay big dividends. If one doesn’t follow this advice, they are
likely to anger fans that bore of reading the same content over and
over.
Ask questions: Now,
the beauty of social media is that a company can talk directly to its
clients. This is especially important when working in the startup sphere
where it’s often difficult to connect with new and old clients.
However, with a few open-ended questions, one can watch as their fans
list grows and their social media marketing plan takes off. If one
forgets their followers and only markets to them, one will miss out on a
valuable way to grow a brand.
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