Writing Articles: The Best Way to Improve Website Traffic

Technology is all around us. Thanks to advancements in smartphone technology, consumers have access to the Internet no matter where they are. Regardless if it's on their home computer or smartphone, you want potential consumers to be able to locate your website. How do you go about improving website traffic, though? What's the best way to drive in traffic?

The answers to these questions can differ depending on who you ask. Some say that building traffic is as easy as placing ads. Others swear by social media websites. However, another form of lead generation is writing articles for your website. When it comes right down to it, writing quality articles might be the best way to build traffic.

Why Write Articles

When people get on the Internet, nine times out of 10 they are looking for something. This means that they go to a search engine like Google to type in certain keywords related to whatever they are searching. Then, the engine searches websites for those keywords. When search engines first came about, websites could just stuff their pages full of keywords to be pulled up in searches. Now, however, Google, and the like, look for quality over quantity. A good way to get these keywords on your site is to write articles.

Let's say that you have a video game website, and Nintendo just launched a new gaming system. If you want people to visit your site to buy the product, you need to get your site to pop up on search engines. One way to do this is to write articles about the new gaming system. Maybe you could do a review or overview of the system. Maybe you could talk about new games for that system. Either way, you want to work the name of that system, which is the keyword, into the article.

What is a Good Article?

So now you have a better understanding on how lead generation works in terms of writing articles, but you can't simply write any article and expect to use it as a means of building traffic. When asking yourself, “What is a good article?” you first have to think about what your site is about. You want all of your articles to relate to the website. You also want them to be offering real information. Good articles don't just bring in traffic, they cause the reader to hang around the site a bit. The longer you have consumers on your site the better. Here are a few things a good article should have:

• Real Information – The article should have real information that consumers are interested in. The better the information, the better chance you have at being ranked in search engines.
• No Keyword Stuffing – While it's true you want your article to have keywords in it, you don't want to over stuff the article. Articles that are too full of keywords are penalized.
• Unique Information – Don't just restate the same thing that all the other websites are saying. Come up with your own unique content that consumers can't find anywhere else.

Keep in mind that writing articles for your website is not the only way to generate traffic. Consider writing blog posts for websites that allow guest bloggers. By writing high-quality articles for these other websites, you can include links back to your website. Search engines take these links into consideration when ranking websites.