Monday, May 18, 2015
Marketing is shifting towards an entirely new direction due to the new features that technology is evolving to support. No longer is text alone sufficient to produce success with new and established users. They crave interactive media in the form of video marketing.
This change can be likened to how marketing using magazines became overshadowed by the radio and television.
The problem with using video on a website is that it's difficult to create one effective video after another. This consistency is required for long-term success.
Let's examine some easy steps in creating a good marketing video to see how consistent results can be achieved using video advertising on blogs, websites and other web properties.
1. Define the Goals of the Video
As with all things related to marketing, defining goals before beginning a project is an essential step in creating media that has the qualities of a good video.
When drawing up those goals, there are two types of goals: immediate and long-term goals.
Immediate goals are related to what a viewer thinks or feels immediately after watching a video. They may be to grab a user's attention, to keep them on a website longer, to explore more content, or to subscribe to a channel.
Long-term goals reflect the overall purpose of a video campaign. These generally are things like increasing product sales, building customer loyalty, increasing the “buzz” surrounding something, or building interest during the pre-release of a product.
Determining these goals is the first step in creating a successful video. These goals must be determined before video creation begins to ensure that every video has the best chance at success.
2. Look at Successful Videos
Determining what works with a given audience is easier than it looks. By exploring videos that competitors and other businesses have used successfully, it is possible to determine what kind of content visitors want to see.
For example, the annual Super Bowl advertisements that companies post on YouTube show how to create short videos with an advertisement purpose. These unique videos hinge on using humor and emotion to make customers think and feel certain ways.
Integrate these qualities of a good video to create videos that excel with the right audiences.
3. Determine Metrics and Their Meaning
Many video platforms support a variety of metrics. YouTube has subscribers, views, regional information and a plethora of different types of data that make determining who likes what possible.
It's important to determine what these metrics mean. These meanings then need to be considered after each new video is published to ensure that video marketing campaigns can stay effective.
4. Publish at the Right Times
When businesses begin to build a loyal viewership or even just interest in their videos, they begin to build what is known as clout. This is the term that refers to the interest that audiences have in the content that this business is publishing.
Publishing videos consistently is an important part of building this cloud. It keeps viewers interested while providing new content that should be appealing to them.
The time and date that videos are published is the other component in video publishing They need to be posted at the proper time to gain popularity while having the ability to be spread, which in turn multiplies the usefulness of any given video.
5. Repeat the Process
Successful videos usually aren't built in a day. It takes a significant amount of trial and error to determine what types of videos will be the most effective with certain audiences.
Consistently publishing new videos will lead to success. By continually tweaking and adjusting the methods used in the creation of videos, each subsequent piece of media will become more effective with its target audiences.
Creating Successful Videos Requires Consistent Effort
While the above easy steps in creating a good marketing video can be followed by anyone, the problem with video campaigns is that they are seldom followed consistently. Carefully interpreting metrics, understanding what motivates audiences to like a video, and knowing how to create popular videos are all things that come with experience.
The only way to acquire this experience is to consistently follow the methods listed above for creating video.
Friday, May 15, 2015
If you are looking to increase the viability of your long term financial portfolio, then precious metals should definitely be a part of the discussion. There are many options available to those who want to invest in precious metals. The gold and silver investment strategy that some of the best investors in the world apply to their own portfolios is now available to the average investor.
No matter your previous experience in investing in gold and silver, the potential for profit is better than ever. No matter what anyone tells you about the viability of precious metals in a bear market or in a bull market, the fact remains that good investors can utilize the market for precious metals in many different ways, especially when the vehicle for investing becomes easy to use.
Here are some of the simple ways that you can invest in gold and silver.
- Find a stable precious metals ETF and use it in a diversified, long term strategy.
Whether you have ties with a mutual fund company or not, an exchange traded fund will always be available for you to trade. The ETF gives you the same options as a single stock while providing you with the diversification that is usually only available to people who are investing in mutual funds. Placed into a long term strategy of diversification, the precious metals ETF provides the average investor with a way to get into the market for gold and silver without giving away any financial information to an outside entity for no reason.
- Invest in gold and silver bullion.
Although governments across the world have attempted to make investment in bullion more difficult because they wanted to create a monopoly for themselves, it is still very possible to invest in bullion for yourself. The process is much more defined, and it goes through the government in most nations, but it remains one of the most profitable ways to place gold and silver in your portfolio.
No matter how much trouble it may be, any reputable financial advisor will encourage you to take the time to do the research for obtaining bullion in your portfolio. If done to scale, the effort will have a great chance of paying off for you in the long run.
- Invest in gold and silver products.
Even if you do not want to do the research to invest in gold or silver bullion, you can still invest in gold and silver products very easily. Much of the world's most valuable jewelry is made from gold and silver and still contains a high percentage of the precious metals in the product. Buying one of these products is almost the same as making a purchase of gold and silver bullion, with the added feature that the product can be used in day to day life.
For instance, many of the top investors in the world have made it a point to purchase watches from esteemed companies that are known to put high grade gold and silver content in their products. In this way they are able to invest in the precious metals, maintain the value of their investments no matter how the market moves, and create the added value of social prestige with the product that they have invested in. This example of watches is far from the only way that this can be done. There are all kinds of investment artwork, cars and other precious metal featured products that can be invested in.
The bottom line is this: If you are looking for a gold and silver investment strategy, then there are options available to those who want to invest in precious metals. Do not limit yourself, and you are sure to find them.
Wednesday, May 13, 2015
Since long time ago, gold and silver have gained the recognition of being valuable. They are the best precious metals in the world.
What are precious metals?
These are metals that include gold, silver, platinum as well as palladium that are majorly used as units of trade. All the mentioned metals have specific kind of value in the industrial sector. Metals such as silver are regularly used in quite a good number of companies. People buy these metals for economic purposes and values. It is significant to note that these metals are very rare, and this is what makes them worth. As far as History is concerned, the metals were used as currency and got featured in jewelry.
Precious metals investment for beginners
As a beginner in this sector, it is important to note that gold is the most valued of the precious metals. The color of gold is bright yellow, and the metal often gets used in jewelry. Gold is a rare precious metal and hence has very few industrial uses.
Silver is another precious metal that a beginner should know. It is in most cases paired with gold investments. Silver is known to have a high conductivity of electricity. It also has a high thermal conductivity of any metal. This makes it fit for use in the field of industry.
Why should a beginner invest in Precious Metals?
Expansion and watchful management of risk are imperative keys to investing achievement. It implies that you need to have numerous sorts of ventures, so that if one speculation does not do well, you will be secured.
Precious metals have been proven to make up around 5 to 15 percent of your complete investment portfolio. Gold and other item metals truly keep up an inherent quality and have a tendency to move steadily inverse the dollar. It means that if the dollar proves to be worth less, your gold will automatically be worth more and the other way around.
Gold, silver, and different valuable metals are unique in relation to different investments. They don't acquire an interest. These belonging are similar to wealth insurance, an approach to ensure that, regardless of what happens in the economy, you will dependably have stores accessible to you. In view of this, individuals looking to valuable metals as a long-haul venture don't frequently sell or exchange.
Advantage of investing in gold and silver
The major advantage of investing in gold and silver is that you can ensure your investment funds against the currency downgrades. You can also ensure your acquiring of power as inflation is consistently rising.
It is advantageous because you can ensure your investment and riches if an economic emergency in China, the US or Europe happens. Regardless of the fact that an economic crisis would bring about (impermanent) flattening, you would be preferred off with gold over being in paper cash or paper resources. It, therefore, ensures that as an investor of gold and silver, you are on the safe side of things.
Gold is the only cash that has never fizzled in the 5,000-year history of its utilization by people. On the other hand, Silver is a 'marvel metal'. It is second just to oil as the world's most valuable product.
In times of emergency, gold is the most secure venture that additionally has the best potential to build your riches. As research has proven, those who venture in the business of gold are the richest people. They have a regular flow of cash, and their businesses are steady. The fact of the matter is that gold is a totally private and mysterious venture that is likewise greatly compact.
In conclusion, venturing into precious metals investment for beginners is the best idea and that one can make in his or her life. with reference to the above discussed points, it is clear that this is one of the surest business that cannot fail a beginner for whatever reason.
Monday, May 11, 2015
Investing is a complicated subject that many simply do not understand. There are many different asset classes that anyone can invest in, ranging from stock and bonds to real estate. One of the best investment classes for many people is precious metals. Many people ask the question why consider investing on precious metals and the answer may surprise you. Gold and silver have long been considered to be investments, and at one time were the currency for the world's economies. Over time, nations switched to currencies not backed by gold and silver. This Quick Guide To Investing In Precious Metals can serve as a starting point for anyone who is just starting their investing journey.
One of the most difficult parts of investing in accounting for inflation. Inflation is generally defined as rising prices over time. Inflation eats away at investment returns because as the prices of everything go up, the value of the investments held go down. In a good economy, there is generally strong growth, higher inflation, and good investment returns. However, when economies around the world turn south like happened in the latest recession, people flock to inflation hedges and safe investments like precious metals. There are many different reasons for this, but for the most part people generally have a peace of mind about investing in something that has value no matter how the economy is doing. In a sense, they simply want to know that no matter what happens, the precious metals they own can help them get out of a bad situation.
How To Invest In Precious Metals
There are several different ways to invest in precious metals like gold or silver. First of all, a person can always buy physical gold and silver from a broker. There is generally some sort of commission on the purchase. As the price of these precious metals goes up or down, so does the value of the weight of what a person holds. For instance, if a person buys ten ounces of gold at $500 an ounce and then sells when gold hits $1,000 an ounce they will make a great profit. The key is to invest when gold and silver are at their lows. Precious metals are generally lower when things in the economy are going really well. The herd attempts to go in to riskier investments like stocks or real estate when things are going well and precious metals take a hit.
Quick Guide To Investing In Precious Metals
For general tips, there are several things to consider on precious metals investing. First of all, why consider investing on precious metals is a question asked by many people. As explained in this article, it is a great hedge against inflation and offers intrinsic value in time of disaster. In addition to buying physical weight of precious metals, there are also funds that a person can buy that trade with the price of gold, silver, or other precious metals. It is important to invest in funds that are low commission, so that any gains realized are then put in to the pocket of investors instead of the brokers that sell and buy the precious metals. Earning money on transactions is called churn in the industry, and wise investors in precious metals should do all they can to limit churn in their portfolios because it eats away at returns over time.
At the end of the day, for many people adding precious metals to their portfolio makes sense on a lot of different levels. For one, precious metals are a great hedge against inflation and offer a shelter in times of economic downturn. The best times to invest in precious metals in order to earn a high rate of return is when things are going well because people tend to move in to riskier investments.
Friday, May 8, 2015
Making use of the best list building strategies is perhaps one of the smartest things a business owner can do. Through the list, the owner can market directly to customers who have already indicated that they are interested in the product or service. Best of all, this marketing method is extremely affordable compared to more traditional methods of advertisement.
Manage the List with a Quality Company
Business owners should seek out a professional company to manage the actual list. The owner can upload his own content and send out broadcasts on his own, but hiring a company means that the owner won't have to deal with the hassle of directly managing customer opt-ins and opt-outs. Additionally, these companies will compile data showing which methods work best and may even send out some easy email list building tips for the business owner to improve on his email marketing strategy.
Make It Easy to Sign Up
Customers should be able to easily sign up to receive emails from the business. Many businesses offer a sign up link right on the website. When doing this, opt for something highly visible, such as a sign-up link at the top of the page or slightly toward the right. Some websites have a pop-up advertisement encouraging readers to sign up, and others show a sign-up link at the end of an article.
The website isn't the only place one could collect the email addresses of customers, though. If a business advertises locally by attending community events, for example, she could ask people at the event to add their email address to a paper sign-up sheet. It's also smart to ask for the customer's email address during the check-out process, including a note asking them if they'd like to hear about future promotions.
Offer a Reason to Sign Up
Most customers are familiar with email marketing techniques, and many try to avoid extra "junk mail" from signing up for company email lists. When customers are wary of signing up for a business' list, one of the best list building strategies is to offer them something just for signing up. The free offer will depend on the type of business, but examples are a report containing information helpful to the customer, or a buy-one-get-one-free offer.
It's also smart to make it well-known that there are special offers and discounts that are only available to those who sign up and read the emails from the company. This technique will work especially well with restaurants or entertainment venues.
Encourage People to Share
When happy customers share a company's emails with their friends and family, it offers social proof that the company is good. Each email sent should include a "share" button at the end, so that a reader can easily enter in the email address of a friend who might be interested. That friend might be impressed enough to sign up on her own.
Writing blog posts that can go viral also encourages customers to share. To do this, focus on providing quality content that people will enjoy reading. If a company doesn't already get a lot of website traffic, it's smart to write a quality piece of content and submit it as a guest post on a popular blog in the industry. That way, the company gets to take advantage of the readership from the popular blog, and those readers might in turn sign up for the email list.
These easy email list building tips will help any business owner get started building a list, but it's important to remember that list-building is an ongoing project. Track the results of each email sent and each method of gaining new email addresses to see which ones work best and make changes based on those results.