Social media is now one of the most important components of any online marketing strategy. People are spending more and more time on social media sites, which means that this is where your customers and prospects are. In order to capitalize on this trend, however, it’s necessary to do more than put up a Facebook page or start a Twitter account. Social media optimization involves a variety of tactics. It’s essential to use these platforms in a way that is most appropriate for reaching the right audience. Let’s look at some of the best ways to accomplish this.
Tips For Syndicating Content on Social Media Sites
Here are several points that businesses should keep in mind if they want to make the most of their social media presence.
Target your audience so you are reaching people who truly care about the message.
Create quality content that is useful and engaging.
Syndicate content across multiple social media platforms.
Maintain a consistent presence on social media sites.
Be interactive -encourage audience participation and respond to comments and questions.
When targeting social sites, it’s best to focus on a few social media platforms, such as Facebook, Twitter and Google+. Some businesses can benefit from using other sites, depending on what type of content they want to spread. Pinterest and Instagram, for example, are good for visually based content. LinkedIn is appropriate for business-to-business outreach.
To achieve real results with social media syndication, it’s necessary to put in a concerted effort. When you write an article or blog post or create a video, you will want to syndicate it across all of your social media sites. This can be challenging, as creating and syndicating content is time consuming.
There are several options for handling these tasks. You either have to find the time to fit them into your schedule, hire staff for this purpose or outsource your social media marketing. The latter can be an efficient approach if you find a reliable company that can handle these tasks for you. What is imperative, though, is that you come up with a viable and consistent strategy for social media optimization.
Paid Advertising on Social Sites
Social networking advertising is another option that can be profitable if done in the right way. Facebook ads, for example, provide many opportunities to reach out to an extremely targeted audience using demographics such as location, gender, age, income and so forth. Many other social media sites also have paid advertising options.
Before investing in social networking advertising, however, a business should identify its goals. Ads on social sites are often better for building a mailing list or otherwise accumulating leads than outright selling. With the right approach, advertising on social sites can be quit profitable in the long run.
The Benefits of Social Media Syndication
When it comes to social media, you need to have a long term outlook. You can’t expect to build a huge and loyal following in the matter of a few weeks. With paid advertising you can get faster results. Even here, however, it usually takes some time to create a sales funnel and get new contacts to the point where they trust you and are willing to do business with you. Over time, however, social media syndication can be one of your most valuable online activities. Your audience is already using social media, so it’s just a matter of figuring out the best way to engage them on these sites.
The internet has caused a drastic change in the way businesses market themselves and allow potential customers to find them. Small business owners are now accepting that it is no longer an option to not have an online presence. Many owners, however, feel lost the minute they begin developing their online marketing platform. One of the easiest ways businesses can get started promoting themselves online is through social media marketing. Sites such as Facebook, Twitter, Google+, and Youtube are great places to get started marketing your business.
Is Social Media Marketing Effective?
There is no easy answer to the question, as numerous entrepreneurs argue over the effectiveness of social marketing. There is, however, no doubt that there is a vast amount of untapped potential in these sites because of the number of people that use them on a daily basis. The customers are already lined up and are ready to be marketed to – it’s a matter of getting their attention. The one main benefit of social marketing, especially for online beginners, is that it is easy to set up a presence online.
There is no need to develop your own website or rely on traffic solely through SEO. It is as simple as filling out information about your business, adding your logo and submitting your profile. Of course this alone is not going to attract many customers. There is much more work that has to be put into an effective small business social media strategy, but by quickly connecting with friends, family and current customers, it can quickly grow your business’s online presence. The availability of being able to share promotions and content with customers alone makes social media effective.
Plans For An Effects Small Business Social Media Strategy
Social media marketing can be effective, but plans need to be put into place to ensure it’s effectiveness. Obviously, the first step is creating a page to market your business. Your page needs to tell the customer who you are and what your purpose is. Make sure your contact information is in bold print and in plain view for the customer to see. By providing contact information, it ensures the customer that you are a real business. If you already already have an online site, make sure to provide a link to it on your page.
Start off by contacting people that you already know and encourage them to promote your business through their contacts. Begin to post information or videos about your business for customers to get to know you better. One of the most beneficial parts of an effective social media strategy is to not just promote the products or services that you will be making money off of. Give the customers practical and useful advise for free. By giving people a reason to visit your page, it ensures repetitive exposure. People are also generally more willing to do business with someone that they feel is there to provide a real service, instead of just taking their money. The last step is developing a paid adverting campaign. Ensure that your market targets the types of customers most likely to be interested in your business.
So is social media marketing effective? Definitely. But don’t abandon all of the traditional methods of marketing. It is best to form a marketing plan that incorporates both options.
For anyone who needs to clear out the cobwebs on their social channels and sharpen their effective social media marketing strategies, here are a few techniques to employ so you can take back control and rise in the ranks.
Develop a Strategy and Follow It
If you don’t have a solid plan in place, your content will probably be lost and never seen. For example, set a reasonable limit on how many tweets to publish every day. Adjust the number as needed, but definitely have a goal. Even publishing just five tweets a day gives you somewhat of a benchmark to work with.
View Each Channel as a Separate Entity
Each one of your social channels should be addressed as a separate entity. Some content will be spread across every channel – for instance, if your company was just acquired by a global enterprise, this is the kind of news you’ll likely want to share with everyone. However, you should fine-tune your strategy based on your audience for that particular channel.
Go Beyond What Your Customers Expect
If a visitor tweets or posts on one of your channels and you don’t respond, their trust in you is essentially lost. Because you failed to reply, they’re now turning to your competitors for answers or guidance. On the other hand, a quick but thoughtful response will flatter them and create interest in your brand. This literally builds authority and shows you have integrity. Also, address any negative feedback as well, preferably with respect and kindness.
Embrace Human Error
Everyone makes mistakes, no matter who you are. Nowhere is this more evident than in the fast pace of social media. Instead of ignoring a mistake, simply embrace it. In other words, do not delete tweets. If you made a mistake and it’s already been published, your followers will start to notice if you’re constantly re-posting tweets. For bigger mistakes, proactively respond by sending out content apologizing and pointing out the error so that everyone is aware and understands.
Tracking is generally thought of as time-consuming and tedious. While that’s true, it should ideally only take a couple of hours to do each month. Take the time to review the metrics that are vital to your business at least once a month. Here’s what you should be focusing on:
• Pageviews • Post likes and shares • Number of posts • Clicks to your site or products • Follower growth • Impressions
View each channel as an individual entity, and compare your stats to your biggest competitors to get an idea on how well your effective social media marketing strategies are holding up.
Remain Active on Google+
Google+, sometimes known as a Facebook wannabe, is a major social media player and is probably here to stay. In fact, new and old businesses alike are realizing just how important it is to stay actively engaged on this platform in order to grow their brand. Whenever you do a search on Google, you’ll quickly notice that Google+ is virtually everywhere. So, if you’re actively posting your business on Google+, it’s basically free advertisement for your brand when other people search for you on Google.
Social Media Advertising Trends
Social media advertising today is what conventional search engine marketing was nearly five years ago – continually changing all the time. In 2014, we’ve seen major changes and huge leaps forward in the realm of social media advertising trends. Here are five key platforms to keep your eye on and utilize that will ultimately work to grow your brand:
• Twitter Ads • Facebook Video Ads • Google+ Ads • PPC Marketing • Mainstays like Pinterest, Instagram, YouTube, etc.
It’s been an amazing year of growth regarding social media advertising. With the latest features, targeting opportunities, and channels to discover – who knows where social media will be in another five years?
Whether you own a local shop or if you are launching an Internet start up of your own, using social media for marketing your business is essential to keep up with today’s trends in sharing and networking. Putting social media marketing tools to use is a way for you to not only build your brand, but also connect with a wider and more expansive audience regardless of your central location. Implementing tools to help with marketing any brand with social media is a way to create a name for yourself in any industry and market.
Why Use Social Media?
Using social media for any business or brand is a way to connect with thousands of users simultaneously without the traditional methods of advertising in print; which can often become pricy quick with shorter reach in any campaign you launch. Social media is also free to use, whether you want to create a personal page or if you plan to solely promote a business or company page with your username and online persona.
Registering your brand with the most popular social media networks is the first step to building your brand and creating and image for your business. Facebook, Twitter, Pinterest, Tumblr and even Instagram are all networks that can be put to use to help with building a following base and a potential customer base, depending on the services, products or content you have to offer. Once you have an official website domain name and you have registered all of your social media accounts, it is also important to implement the same logo, color scheme and overall theme to each page. Creating a seamless appearance when connecting with your brand through social media is a way to increase your professional appearance and trustworthiness as a company.
Updating social media sites and pages consistently is also key to building a brand’s relevance and exposure online. The more you update with relevant, interesting and unique content to your followers, the more likely you are to receive feedback and additional views or visits to your page with the use of social media.
It is also important to remember to maintain the voice you have selected for your company, especially when you want to reach potential customers and visitors online with an actual connection. Ensuring you understand the voice that is best-received by your audience or demographic can help to determine the ideal method of sharing new updates and posts.
Implementing Social Media
Most social media networks today provide HTML badges and easy methods of sharing your page or more information about your brand or URL. Additionally, it is also possible to install various plugins and tools for social media with the use of CMS, or content management systems and third-party software on your official website.
The more actively engaged you become with your online fans and followers with the us of social media marketing tools, the easier it becomes to share new messages, promotions and information and is relevant and also interesting to potential customers online. Using social media for marketing your business is not only a way to ensure you maintain relevance in your industry, but it is also a way to learn more about what your potential customers or clients genuinely want.
When using social media, it’s important to develop a reliable and workable long-term plan. With this, a business owner can watch as his or her visitors turn into long-term clients. While true, this is not always easy as an entrepreneur will need to understand what it takes to get that extra boost. With this in mind, it’s crucial to look, listen and talk with visitors. When doing so, one can find more fans and convert them into paying clients.
Look: First and foremost, when using Google+, Facebook and Twitter, one will want to log on often. In fact, if possible, the owner of the page should log in three or four times a day, if not more. Then, he or she can look at the comments and see what people are saying. In reality, this is one of the tenets of a successful social media marketing campaign as it’s nearly impossible to succeed without following fans and logging in frequently. Otherwise, when one ignores this and simply checks out their pages every few days, they will miss out on the opportunity to follow their campaign closely and learn what works and what fails.
Listen: Of course, when using social media for marketing your business, one will want to listen to their visitors. In fact, when a page owner logs in and checks out the comments or concerns, he or she must take action. If not, it’s useless to log on every day. When listening to fans, one will not only want to look at trends, but they will also want to think of individual moments, positive or negative. While this is all true, when listening and reading information, one should not freak out. No, instead, when looking to enjoy a successful social media marketing strategy, one will simply need to put their ear to the ground and hear people.
Communicate with fans: Without a doubt, when using social media for marketing your business, it’s crucial to communicate with customers, directly and efficiently. While this is not fun for a busy entrepreneur, it’s difficult to succeed without chatting people up. Luckily, a company owner who logs in often and takes the time to listen will not have a hard time taking care of any issue, small or big. To communicate intelligently, not only should an entrepreneur take care of any issues, but he or she needs to do it in the right forum. Think about it, when dealing with an angry client or sensitive issue, it’s wise to take it to a private message. However, when dealing with positive moments or praise, a company owner needs to keep the discussion public. Finally, either way, it’s crucial to stay professional and talk to the client in a tactful way. Even though this is not easy to do on the Internet, it’s imperative to ponder the situation and work with the client tactfully and respectfully.
When using Facebook, Twitter, Google+, or any others, one can help their marketing cause considerably. Not only that, in the long-term, it’s easy to find excited clients with these social media giants. However, it’s beneficial to look, listen and then respond. When doing so, not only will a business owner avoid any confrontations, but he or she will reel in more clients.
When a business owner talks about whether something is expensive or not, the actual price of the product or service should not actually play into the discussion as much as one might think. After all, if you could spend $500,000 on a service that was guaranteed to make you $5 million, is it expensive to you?
Unfortunately, many business owners choose to look at advertising on social media from the perspective of costs and expenses without considering the goodwill as well as the hard revenue that such a service can generate. Not to mention that most of today’s customers expect a business to have a social media presence: Those that don’t are immediately ignored or reviled.
Using Social Media for Marketing Your Business
Before you ask if advertising on social media is “expensive,” you should consider exactly what using social media for marketing your business will bring you. Are you in an industry that demands a social presence with your customers every single day? Hint: The answer is probably yes. In a survey conducted by Northwestern University, a full seven out of 10 customers expected that complaints made on Facebook should be answered by a company. The number of companies that actually perform this service is less than one out of four (25%).
Can you really afford to lose touch with these customers?
Social media gives you the ability to immediately expand your local business into a global one. Don’t be fooled: Simply putting your company on the Internet does not in any way guarantee that you will increase your revenue or even your visibility. However, if you are not making strides in social media, you have put yourself behind the eight ball, because we can assure you that all of your competitors are.
How to Determine if Social Media Advertising is Expensive
A full assessment must be conducted in order to determine if a social media expenditure is actually expensive. What do you expect to receive from the cash outlay? Is the marketing targeted to a customer base that will likely make a purchase? Is your social media strategy connected to a larger sales strategy that will engender loyalty or at least grab an email from a potential customer for the expense of exposure?
You must put a value on things that are not always able to be quantified when you try to assess the value of social media. For instance, how much is an email really worth? If it is an opt in email, it may be worth more than an email that you got from a hard sell. There is also the time value of resources such as emails: People tend to forget over time. Are you ready to take advantage of the visibility that you receive from a social media campaign? If not, then you may want to get the rest of your sales pitch in order before you actually spend money. Doing things the other way around is like sending the bride out when her wedding dress is only halfway on!
The question when determining expense and social media is not, “Is it expensive?” If you are a start up company, of course it is. Printing up business cards may be expensive for you right now. However, the correct question is this: “Will social media allow me to remain in business?” The answer to this question, the correct one, is usually yes.
Businesses use social media marketing to gain customers and keep their current customers informed of upcoming events and similar instances. Many business owners make numerous mistakes when social media is involved, and this is due to many social media marketing misconceptions. The good news in this situation is that the mistakes in social media marketing can be corrected. There are many mistakes to avoid when doing social media marketing, and techniques that should be used.
1. More Numbers Too many business owners are focused on numbers that are not as essential as others. Having 1,000 followers or customers is a lot better than 20,000 followers, 15,000 who are inactive and 1,000 customers on a list where only 50 customers or less are active.
2. Allowing Spam Not too many people are fond of span and what it has to offer. “Spamming” is a technique that some companies still use today to get potential customers to check out their business, and maybe make a purchase. Spamming is one of many mistakes in social media marketing that should be avoided. Spamming is an ineffective marketing technique, and it loses customers instead of gaining them.
3. Abandonment A lot of business owners create social media profiles and leave them. In order for social marketing to benefit the business, the business owner must be a participant and remain active. Potential customers are more likely to be interactive with a social page a business has if their page statuses are current.
4. Remaining Solo A business owner should ever stay to themselves. Interaction is one of the greatest things about social media marketing. Remaining solo is another one of the mistakes to avoid when doing social media marketing. A business owner should reach out to others and network as much as possible.
5. Taking the Spotlight One of the common mistakes in social media marketing is when business owners make all of their social media posts about themselves. This is a guaranteed way to lose potential and current customers. A business’s profile should reflect the events that take place or upcoming events, and other beneficial information that customers will find valuable.
6. Profile Connecting One of the biggest social media marketing misconceptions is that connecting one social media profile to others is a great idea. Although this may seem convenient, it can hurt a business in the future. Not every social media platform operates the same way or targets an audience in the same manner.
7. Posting Schedule It is in a business owner’s best interest to submit social media statuses and posts on a consistent schedule. One of the most common mistakes to avoid when doing social media marketing is posting too much or not enough information and updates about the business. This is one of the biggest social media marketing misconceptions that business owners are not aware of.
It is better to post things that customers have an increased chance of being or becoming interested in. Posting statuses and posts on a schedule, customers can find answers to many of the questions they have and are more likely to interact with the business’s social media page.
Here are seven crucial factors that business owners need to keep in mind when they are ready to introduce their business to social media and social media marketing. These seven tips are basic, but they will take a business to great measures of success if they are followed correctly.
In today’s competitive marketing world, business owners understand now more than ever that online marketing efforts can make or break their company. The most important online marketing strategy that any company can undertake is a successful social media networking campaign. It’s crucial that companies find ways to utilize social media in manners that are not only successful, but that are unique and enable them to stand out in a saturated landscape. Here is a short guide on the power of social media networking for business and marketing purposes.
What Social Media Can Do For Your Business
Before beginning a social media campaign, business owners should consider the following question: What social media can do for your business? There isn’t one simple answer to this question, however. Social media can help your business in three main ways. First, it allows you to advertise your product or service to a large audience of potential customers. This is perhaps the most obvious way that social media can be useful to business owners.
Secondly, social media offers the unique opportunity to network with new business connections, such as potential employees or clients. Finally – and this is what many business owners sadly fail to utilize – social media can help you to brand your company. Your posts, Tweets and uploads can be useful tools in establishing your brand and style, so seek to create a consistent image across all of your social media campaigns.
Using Social Media For Marketing
In its most simple definition, using social media for marketing entails creating and maintaining profiles for your company across all of the social media platforms, such as Facebook or Twitter. However, wisely using social media to market your company involves carefully and calculatingly being conscious of what sort of content your company puts out. Business owners need to be mindful that their social media blasts and communications have some thought behind them and work to successfully brand and market their company.
Successful Social Media Marketing
Successful social media marketing entails being consistent, appealing and uniform. Many business owners will over-zealously create social media profiles, but fail to be consistent. Once you’ve built up a roster of followers, it’s important to continuously provide content.
However, you shouldn’t just put out content for the sake of putting out content. It’s important that what you blog or Tweet provides real value and doesn’t strike your audience as a “spam-y” attempt to hawk your product or service. Keeping a uniform presence across all social media platforms is important as well. While there can be some differences between your Twitter or your Facebook page, in general, all platforms should have the same general tone. This is key in branding your business, which is a cornerstone of marketing and advertising.
Make Social Media Work For Your Business
If you can use social media wisely, you’ll be amazed at the results. While the social media landscape is certainly populated with scores of business owners trying to make a dime, those who provide quality content and use social media to really communicate with their customers will always rise to the top. If you can be sincere, clever and consistent, your social media efforts will do wonders for your business.
Running a success business today is no longer limited to providing excellent customer service and high-quality products. Now it has become more important than ever to create an online presence for any company, whether you are launching a start up or if you are trying to grow a local business. Understanding how to implement successful social media marketing is a way for you to effective reach your demographic while increasing your company’s exposure altogether.
Why is Social Media Effective for Businesses? Many businesses wonder why use social media with hundreds of other platforms to advertise with and share their products, service and brand. However, if you are wondering why use social media, it is important to look at its effectiveness and usability for users from just about anywhere. When you want to appeal to a large group of potential followers or customers, doing so can be done with their mobile phones once you have a social media presence for your company and brand.
Is Social Media Necessary?
When you are looking to grow your company or if you want to ensure you stay ahead of potential competition near you, it is essential to get involved with social media. Social media is often free, which can save thousands in an advertising budget you have set aside for your business. Additionally, social media can help to get you attention and potential customers or clients internationally, allowing you to break free from simply appealing to local visitors.
Getting Started With Social Media
Creating a social media marketing strategies that work first requires you to pinpoint the demographic and audience you want to reach. Developing and launching an official website for your business is also essential, which appeals more to individuals who are unfamiliar with your brand or what you have to offer.
Once you have an idea of the audience you want to appeal to and the type of content you plan to share, registering accounts for your business on Facebook, Twitter, Pinterest, Tumblr and even Instagram is highly advisable to maximize your reach each time you share a live update with those who are following you. Incorporating hashtags is also essential to help to quickly inform others of your brand and to help with spreading brand awareness within the online community.
Platforms for Sharing News and Contests
Using social media for businesses is another way to quickly share new website updates, product releases and even details about contests or upcoming deals and discounts you have available to offer to followers and even loyal customers. The more frequently you update and post to social media accounts for your visitors, the easier it becomes to gather followers and those who are genuinely interested in your brand and what it has to offer. Providing contests, discounts and deals is also another way to help with keeping your followers engaged and interested in your brand, keeping them coming back for more whenever you release new products, content and services.
The more you know about social media marketing strategies, the easier it becomes to implement successful social media marketing campaigns for your own company or local business. Knowing how to reach your potential customers and online visitors can help to drastically increase sales and brand awareness for any business, regardless of the industry you are working in or represent.