Wednesday, July 30, 2014

Common Misconceptions in Social Media Marketing Among Small Businesses

Social media marketing is among one of the most difficult marketing techniques for small business owners to firmly grasp. A few of the core principles that applies to social marketing requires that business focus less on selling products and more on forming long-lasting relationships with their customers.
To avoid making those social media marketing mistakes, let’s cover a few do s and don t s when doing social media marketing.

Social Marketing Don’t #1: Try to Sell Directly

The gravest mistake that any small business can make when it comes to social marketing is trying to blatantly sell products to their followers.
Consider the following: What do most social media users use their social media for?
The answer is that they use it so socialize. They don’t use it with the express intention of exposing themselves to countless advertisements.

Social Marketing Do #1: Hint at Products Through Social Interaction

The best way to advertise products or services is to refer to them secondary in a message.
For example, sharing a story concerning when a product helped an individual in a unique way will advertise that product without annoying followers. It will also work to create new customers in a positive way.

Social Marketing Don’t #2: Focus on Numbers

The number of fans and followers that a business has only means so much. Paying for things like artificial followers has a minimal impact upon how fans actually perceive a business.
For example, a small business needs to have a certain amount of “seed” followers to look legitimate to any potential followers. That’s the only point where numbers really matter.

Social Marketing Do #2: Focus on Quality

As discussed earlier, the number of fans following a small business stop mattering after a certain initial count is reached.
After that point, it’s best to focus on developing quality followers that will interact with a business on their own. The kind of followers that best fulfill this role are the kind that will retweet, comment and like statuses so that other users will see a business’s social media profile.
This is one of the most important social media marketing techniques for small businesses to acquire under their belt.

Social Marketing Don’t #3: Use the Same Strategy on Every Platform

On the list of do s and don t s when doing social media marketing, one of the most grievous and common social media marketing mistakes that a small business can make is to use the same strategy on every social media platform.
The problem is that this mistake is more common than one would think. Businesses erroneously believe that one social media platform is the same as every social media platform because the same kinds of people reside on them.

Social Marketing Do #3: Tailor Strategies to the Unique Types of Followers

Creating the right social marketing strategy requires that a small business understand what drives their followers to actually follow them.
Put in less cryptic terms, this means that business needs to know what actions will create the most positive and efficient social interactions.
For example, this means that posting simple images without text will generally be poorly received by followers on a text-oriented social media network like Twitter or Facebook. High-definition pictures without words will likely be well-received on networks like Instagram and PInterest when the subject of these photos appeals to the users of these networks in the right way.

Achieve Social Media Marketing Success

Adhering to these simple tips will help any small business take the right steps towards social media success. These social media marketing techniques combined with consistency will achieve the kind of results that will greatly improve a business’s digital marketing results.

Monday, July 28, 2014

New Rules for SEO Traffic

Over the past few years, Google has changed the way people search for products and services on the Internet. If you want your website to generate a lot of traffic on a regular basis, then you need to create content that is appealing to search engines like Google, Yahoo, and Bing.
Internet marketing experts used to rely on keywords to enrich content and bring traffic. But things have changed, and now there is much more to web content than just a couple of keywords and some interesting links.
Your Content Has To Be Pertinent To Your Website
When the search engine changes first started happening, Google warned website owners that their content has to have value for website visitors if it was going to help push a website up into the first page of search results.
Initially, having pertinent content on your website was not a necessity so much as following formulas to game the system. Today, it is one of the strictest rules marketing experts follow.
All of your website content has to focus on your business and offer value to your readers. If you run a website that sells shoes, then posting recipes for cupcakes is not a good idea. That kind of content does not bring any value to your readers and it could get your website banned from Google results.
Your Content Has to Have Good Grammar And Spelling
grammar. spelling, punctuationIn the early days of web content, website owners could buy content cheap from overseas suppliers who barely spoke English. As long as the keywords were in place, it did not matter if the rest of the content even made any sense or if visitors stuck around—so long as they clicked on an ad or offer while they were there.
The rules have completely changed, and now your content has to have great grammar and spelling if you want to attract traffic.
Today, your content also has to be 100 percent original, too. This means that you cannot cut and paste someone else’s article onto your website. These rules about content structure are extremely important for website owners to follow.
Keywords Have Changed
keywordsSEO marketing experts used to use one and two-word phrases to help attract visitors to a website. Ever since Google started changing its algorithms, that idea has also gone by the wayside.
Today’s keywords are phrases and even partial sentences that can help the search engines to find the ideal match for a user’s search request.
Instead of short phrases, keyword searches are not four and five words long. These are called long-tail search phrases and they are becoming the norm for all website content.
Links Need To Be Natural
A website used to be able to use just about any kind of backlink to draw traffic and it would work. But Google has clamped down on backlinks and has changed the rules on what is acceptable and what is not.
When it comes to links in your website, you cannot buy links. You must go out and solicit deals with other website owners to swap links and make the linking more natural.
And, the websites you link to have to be reputable and relevant to what’s on your own website. Once again, Google is trying to create a more focused search experience for the user by eliminating bad links and bad websites.
Your website can benefit significantly from well-crafted content that addresses the needs and concerns of your readers.
It’s important that your keywords, links, and content are all pertinent to the theme of your website and offer value to your users.
If this sounds like a lot of work, it’s because it is! Search engine optimization can be a great long-term way to generate traffic, but it does take time and a lot of consistent energy. If you want to speed up the process and get more leads today, click here to learn more about my own done-for-you lead-generation system for online marketers.
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Friday, July 25, 2014

How Marketers Create Killer Product Online

Many top online marketers have mastered the art of creating killer products – that is, products that people want to buy. Thankfully, one can learn how to create a product that will sell; all you need to do is to identify a hungry/thirsty target audience. You may have the best product on the face of the planet, but if no one is interested in your product, then it will not sell.

Walkthrough When Creating a Product
Every complete guide on creating a product will lay emphasis on identifying niche when creating a product. It is important that you put in the amount of work to ensure that you identify the audiences that are ready and willing to purchase your product – this will make it easier when it is time to market the product. Your task is to get right in front and guide a multitude of people who are already on the march – not to start the exhausting process of getting a multitude of people to begin marching.

Here are some tools and tips when creating a product:
Finding a hungry market starts by first understanding the psyche of people and how they make purchases. Below are the things you can create your product around in order of effectiveness
  • Problem – provide the solution to a problem
  • Pain – provide pain relief
  • Prevention – provide a product that protects the user
  • Pleasure – provide the product that pleases the user greatly

There are a lot of books that are available online which will guide and help you to get the right ideas on how to finish the product you’ve imagined. Take a look at this book called “Product Perfection”. This free ebook will give you valuable information about how to create the best product which people will buy.  Get it here:

Every successful online marketer with a complete guide on creating a product will agree that “Prevention” is the toughest product to promote. Most people find it difficult to hand over money in order to prevent anything, but will be more willing to pay to have something fixed when it is broken.

Most newbie online affiliate marketers fail to employ the right tools and tips when creating a product. So many newbie online marketers focus too much on creating a product and do not even have a market to sell to. Most of these marketers do not even know the people they want to sell to.

As mentioned earlier, it is important that you find a market that is ready and willing to purchase the product you create. Here are the 3 major niches that are ALWAYS marching:
  1. Business or make money
  2. Health and fitness
  3. Personal development and relationships

When it comes to learning the best ways on how to create a product, most new online marketers miss it – they are totally off base.

Many of them say “I think this idea is great!” or “I am totally crazy about this topic”.

It is important to understand that creating a product is certainly “NOT ABOUT YOU!” Or what you need or like. It is all about offering the solution to a market with a need, like, or want, period. Remove your ego when you are creating a product – this is what top marketers do. Online marketing is about satisfying the need of your target audience.

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Tuesday, July 22, 2014

Become A Traffic Magnet With A Minimum Budget

If you are an online affiliate marketer or you own an online business, you will need to learn the techniques to boost traffic to your website, especially if you do not have the budget to pay for advertising. Thankfully, you can learn how to be a traffic magnet; all you need to do is to know the simple tools for getting traffic to your site with minimum budget.

Here are some valuable tips on how to boost traffic:
• Provide Content and Free Reports: When you give away free stuff and include the URL to your website in the free stuff you give away, you will be able to build traffic to your website at a low cost. Providing free stuff is one of the top trends in getting tons of traffic. You can write a few valuable but brief articles or reports and include your website link in them and provide these reports for FREE on a site where you ask visitors to leave their email address before they can download the free articles or reports. You can give away the article or report with your URL and also get the opportunity to build your list.
• Blog: There is no doubt that blogging is a one the tools for getting traffic. Having a blog offers you the opportunity to discuss the product and services that you provide, and provide readers with valuable information that will persuade them to purchase the product or service that you provide. You can also use your blog to answer any questions that your readers may ask. When you blog on a regular basis, you will have new and fresh content that will ensure that your site is indexed by the search engines and ensure that your site is ranked high in search engine results. This will help boost your website traffic.
• Publish a Newsletter: Publishing your own newsletter is one of the effective tools for getting traffic, used by seasoned online marketers. Publishing your own newsletter offers you’re the opportunity to provide content and free tips on a consistent basis to subscribers, which can help to boost traffic to your website. The newsletter will also include links to your site, so a lot of people who read and enjoy your newsletters will click through to your website.
• Start a Forum: The forum should relate to the product or service that you provide. This is one of the techniques to boost traffic employed by a lot of online affiliate marketers. When you start a forum on your niche, you will be establishing yourself as a professional and an authority in your niche. By simply answering questions and helping out the people in your niche with your forum, you will be driving traffic to your site – your site URL will be in your signature in the in your forum posts.
There are a lot of books available online which will give you some tips on how to promote your products/services. One of this is called “Maximum Traffic, Minimum Budget”. This FREE ebook will teach you 7 Powerful Techniques that you can apply to your website to greatly boost traffic.
The aforementioned ways are a few of the effective ways of how to boost traffic to your website; which will translate to more sales.

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Friday, July 18, 2014

How To Rake In Thousands of Leads

There is no doubt that the internet is the planet’s greatest source of lead generation since the dawn of mankind. There is no other medium where businesses can conduct laser targeted leads at low cost. Any online marketer will definitely agree that generating 10,000 in 100 days is something that may be near impossible if one has not mastered the art of being able to gather leads; which is not that easy to do.
Targeting people takes a lot of work because you will need to target the right audience, using the right offer, at the right tools, at the right time and convincing these people to (willingly) provide you with their contact information or better still, purchase your product or service.

How to Get Laser Targeted Leads
laser targeted leads
  • You need to figure out what your target market wants. The problem needs to be nasty, dirty, smelly, and ugly – a problem that they would sacrifice a whole lot for in order to get a solution (this is one great way to get an avalanche of leads).
  • Come up with an information product that will provide them with a solution to the problem – you can create a special report, video or audio.

  • Create a landing web page that provides the information product for a small fee or for FREE (you choose)
  • Acquire or create a second product that will offer some type of tool that will help readers solve the problem. The tool or set of tools can be in the form of software, mind map, checklist, templates, vendor rolodex, plug-ins or anything that will help make solving problems an easier and faster task. Set up an “Upsell” webpage that offers this tools or set of tools.
  • Choose keywords that a buyer might type into the search engine in order to solve the problem.
  • Next, sign up to purchase traffic from PPC (pay per click) search engines (Yahoo, Bing, Google, Facebook ads) and start purchasing traffic and directing it to your landing page.
  • Test the paid traffic from every keyword in order to find out if your lead generation system breaks even after the upsell offer you made.
  • You will need to ensure that you keep searching for and testing out new source of generating traffic.  Test different paid traffic options such as solo ads, PPV, site buy, banner ads etc.

Here some valuable tips to help you implement the aforementioned ways of getting laser targeted leads:
  • Look for three to four affiliate products that you are convinced would appeal to your target market. Write compelling content that will promote the product and load these articles into an auto-responder to be sent to your potential customer a week or two after generating the lead.
  • Use Google Adwords first as it is the most targeted traffic on the internet.
  • Price your upsell package at a price which will allow you to break even on the initial cost you have made to generate a lead.

For more info on how to start generating thousands of leads, click here . It’s good to have step-by-step guide which will walk you through on the process of getting leads.

This one is called 10,000 leads in 100 days. Do you believe that it is possible?

In order to get an avalanche of leads, you will need to create an offer that your target audience cannot refuse.
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Wednesday, July 16, 2014

Using Social Media to Promote Start-up Businessess

When running a business, it’s wise to think about a marketing strategy. When thinking about one, most people will want to use the Internet as it’s an effective and cheap way to market products and services to enthusiastic clients around the world. While true, it’s not always easy as people aren’t always well-versed in social media marketing strategies. With this in mind, here are five tips for using social media to promote your startup business.
Start early:
strokeofmidnightFirst and foremost, when using social media for marketing, one will want to start the journey early in the process. Think about it, when starting out early on, one will know how to proceed. Not only that, when looking for followers from day one, it’s possible to build the pages quickly. Without a doubt, when starting a small business social media strategy early, one will not falter in their approach. On the other hand, when waiting too long, it’s possible to lose the page to a company with a similar name.

Find true followers: While it’s fun to find hundreds of followers to check out a page, it’s not always wise to do so. When looking for fans, it’s beneficial to look for ones with a true interest in the product. Otherwise, if Facebook fans are simply people who only have a passing interest, they will not convert into customers. So, when starting out, make sure to find legitimate and excited fans. Furthermore, don’t buy them as Facebook will ban the account when the company is caught.

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Post a few days a week: Don’t cave into the temptation and post four or five times a day. While it’s interesting and exciting to watch the comments and activity pile up, it’s beneficial to take a slow approach. Otherwise, a corporation can quickly cheapen its brand. In fact, when using social media for marketing, a smart business will only post two or three days a week. Then, when offering true value, the small business social media strategy will pay big dividends. If one doesn’t follow this advice, they are likely to anger fans that bore of reading the same content over and over.
Ask questions: Now, the beauty of social media is that a company can talk directly to its clients. This is especially important when working in the startup sphere where it’s often difficult to connect with new and old clients. However, with a few open-ended questions, one can watch as their fans list grows and their social media marketing plan takes off. If one forgets their followers and only markets to them, one will miss out on a valuable way to grow a brand.
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Remember that people are watching:
2014-07-16_0538Finally, when running a social media campaign, one must remember that people are watching. When this happens, a company will want to respond to inquiries, bad and good, quickly. If not, the start-up is likely to hurt its reputation. Then, it will face an uphill battle to find clients and build the brand. So, remember, when on social media, people are watching. When looking to promote a start-up, social media is an excellent tool. Not only is it cost-effective, but it’s a tool that people can learn to use quickly and efficiently. For this reason, when starting up a company, one must use Facebook, Twitter and other social media sites.

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Monday, July 14, 2014

Why You Should Go For A Mobile Friendly Website

It is no secret that mobile devices are quickly overtaking laptops and desktops for online browsing, shopping, and socializing. These days, virtually every business in the world needs to have an active site. Since more and more people are using mobile devices, it is imperative to consider turning your website into a mobile friendly website. The main advantage of mobile friendly website is that it offers users the opportunity to search for information online, shop, and socialize while they are on the go.   Are you hesitant about turning your website into a mobile friendly website? Here are a few reasons why your site should be mobile friendly:
  • Capturing customers’ attention with your mobile friendly website is possible if your website looks good when they view it on their mobile device. Customers prefer a mobile friendly website because it offers them the opportunity to interact easily with your company's website.
  • By the year 2015, most people will perform 50% of their searches on their mobile devices. Currently, this number is somewhere between the figures of 30% and 40% - which shows that more and more customers prefer a mobile friendly device. By simply converting to a mobile friendly website design, business owners will certainly position their company to rank higher on any type of search conducted by consumers.
  •  Target audiences can access all your website content from any location they are, on any mobile device in their position. All videos, images, audio, and text need to be mobile friendly. Turning your website into a mobile friendly website starts from the web design. The web designer will need to review every single video, audio, image or text content on the site and ensure that it displays well on the screen of the smallest smart phone and the largest computers screens. When consumers find any part of your site to be non-mobile device friendly, there is a huge chance that they would go elsewhere.
  •  If you choose to offer a mobile friendly site, you will no doubt, help increase the amount of time your target audiences spend on your site. Because when people are able to browse on your site with their mobile device without hassle, this will encourage them to become paying customers. Any issues that inhibit their experience with your site will cause them to leave your website and possibly never return.
  • Mobile friendly design has moved from being optional to being mandatory for a lot of businesses. Online retailers or marketers who have not converted their site yet need to have a word with their website design firm about making the change.

Friday, July 11, 2014

For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list.
You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s.
What Has Changed
new-trendsIt used to be that people could scratch out a lame article and submit it in as many article directories as humanly possible and get lots of backlinks to help your website get ranked and discovered through Google Searches.
Nowadays, article marketing ALONE has lost a little steam because Google does not give the same weight to content found in article directories like
But, people are still reading articles there every single day. Some of them will find and read yours, see your link at the end, click it, and go to your website directly as a result.

Your Article Marketing Cheat Sheet
Submitting your articles involves the following steps:
Step 1: Decide what to write. Find out what your prospects are interested in from keyword research and from your own interactions with subscribers and customers on the phone and via social media. Make a list of topics and pick one to cover.
Step 2: Write the article. I’ll show you how to produce quality articles further down.
Step 3: Add your resource/bio box and insert a link. There’s a space at the end of each article where you can tell people who you are and what you do, as well as give them a link to click on if they want to find out more.
Here are two crucial tips for writing the bio box. The first is to tell people exactly wha t they will get by clicking on the link you provide (such as the free report or video they will get if they opt into your squeeze page).
The second tip is to take the last paragraph of the article and put it in the bio box instead, so people will not stop reading. Make the resource box look like part of the article, and people will at least be sure to read what’s in it. Both of these tips will lead more readers to click your link and visit your website (which is a requirement if they’re going to subscribe to your list).
Step 4: Create an account with They will ask for your name, email, password, a photograph, and a short bio/description of who you are and what you’re an expert in.
Step 5: Post the article. Once you’re set up with an account, it’s time to post articles one at a time.
How to Mass-Produce Quality Articles
mass-articlesIf you have 2 hours dedicated to writing articles, how many would you rather have when you’re finished—one, two, four, or even more?
The more you have, the better, as long as you don’t compromise on quality. This is because each article acts as a hands-free salesperson, out there on the internet prospecting in your behalf.
So the more articles you can produce, the better! The secret to doing this is to use some productivity hacks that help you produce more content quickly.
One strategy is having a template for your articles. For example, if you want a 500-600 word article, all it usually takes is:
1) An introduction paragraph telling the reader what they will learn,
2) Three to five main points to make (one point per paragraph), and
3) A conclusion paragraph reminding them of what they learned and what it will do for them.
By working quickly and following this formula, you can knock out an informative and interesting article in 30 minutes—even 20 minutes with practice!
Another strategy is to record yourself talking on a subject and quickly transcribe it into articles. This works especially well if you are better at speaking than you are at writing. You can even do it in your car on the way to work!
Or, if you record videos, you can post them on Youtube with a link to your website for even more traffic;)
This is cutting-edge article marketing in a nutshell. You can ignore most of the things you read about it, because times have changed and most of what’s been written is obsolete.
Apply this and begin submitting articles regularly, and you will see an increase in traffic and subscribers if you stick with it over time.
Also, if you don’t feel like taking the time to write and submit articles, I have a unique program where anyone who would like to make residual passive income with almost no work apart from monitoring the profit share each month and checking if the payment has been made to your account, CLICK HERE For details.

Tuesday, July 8, 2014

Points To Consider Why You Should Hire A Virtual Assistant

Before you employ the services of a Virtual Assistant (VA), it is important that you take some things into consideration to ensure that you choose the VA that is the right fit for you. It is better to choose a VA that you click with and one that is ready to learn the ropes of your business – remember, your Virtual Assistant will not only represent you, but will also represent your company as well. There are so many benefits of hiring a Virtual Assistant.

What does a Virtual Assistant Do?
A Virtual Assistant can do anything that does not require his or her physical presence, such as:
•             Book your travel ticket
•             Screen your emails and respond to emails on your behalf
•             Manage any projects that you do not want to handle yourself
•             Make calls on your behalf
•             Schedule and confirm all your appointments
•             Perform research work
•             Create invoices and mail payments
•             Fill out your expense report and track reimbursements

Benefits of Hiring a Virtual Assistant
•             A Virtual Assistant will help you with the workload to prevent you from getting overwhelmed with work.
•             Virtual Assistants help with administrative tasks so that you can focus on the core business, instead of worrying about performing administrative duties along with your core duties.
•             VAs help you to become more productive and less stressed-out
•             Virtual assistants can perform the tasks that full time employees offer, but at a cheaper rate.
•             You do not have to go through the hassle of hiring, training, and supervising a physical assistant

VA Vs. Employee (Full Time Employee)
•             Hiring a Virtual Assistant is affordable – there are VAs that charge less than $500 per month for their services! While many physical assistants are paid at least $16 per hour for doing the same job as VAs!
•             Physical assistants will get (paid) vacations, benefits and other work perks – which all add up to thousands of dollars.
•             VAs do not come up with excuses as to why they are late for work, they are very dedicated to providing quality service as their source of livelihood depend on this.
•             You do not have to worry about providing computers, furniture, utilities and other amenities for your VA.

Where to Find a Good Virtual Assistant
Are you thinking of where to find a good Virtual Assistant? The internet is where you sure of finding a good VA. Freelance websites are where you sure to find good quality virtual assistants. If you are looking for an experienced VA, be sure to check the feedback of past employers to know if you will be getting bang for your buck.

Consider getting a VA from 123Employee. Check out the number of reviews this company got from clients all over the world. Go to

Here are some points to consider when hiring a VA:
•             The VA must have the matching skill set that you require
•             The Virtual Assistant must complement your work style. If you prefer a laid back work style, you will need a VA who has a similar work style.
•             Figure out the time you want the VA to be available to you – discuss this at the recruitment stage.
•             Choose a payment structure that will suit the both of you
•             Allow your VA to perform his or her task – kill the temptation to micromanage.

These are just some of the tasks that a VA can do to you. Communication is the key when you have your own Virtual Assistant. Communication is very vital so that the task/s is achievable and done in time.
Hire your own dedicated virtual assistants now and be free to live the life that you always wanted.