Over the past few years, Google has changed the way people search for products and services on the Internet. If you want your website to generate a lot of traffic on a regular basis, then you need to create content that is appealing to search engines like Google, Yahoo, and Bing.
Internet marketing experts used to rely on keywords to enrich content and bring traffic. But things have changed, and now there is much more to web content than just a couple of keywords and some interesting links.
Your Content Has To Be Pertinent To Your Website
When the search engine changes first started happening, Google warned website owners that their content has to have value for website visitors if it was going to help push a website up into the first page of search results.
Initially, having pertinent content on your website was not a necessity so much as following formulas to game the system. Today, it is one of the strictest rules marketing experts follow.
All of your website content has to focus on your business and offer value to your readers. If you run a website that sells shoes, then posting recipes for cupcakes is not a good idea. That kind of content does not bring any value to your readers and it could get your website banned from Google results.
Your Content Has to Have Good Grammar And Spelling
In the early days of web content, website owners could buy content cheap from overseas suppliers who barely spoke English. As long as the keywords were in place, it did not matter if the rest of the content even made any sense or if visitors stuck around—so long as they clicked on an ad or offer while they were there.
The rules have completely changed, and now your content has to have great grammar and spelling if you want to attract traffic.
Today, your content also has to be 100 percent original, too. This means that you cannot cut and paste someone else’s article onto your website. These rules about content structure are extremely important for website owners to follow.
Keywords Have Changed
SEO marketing experts used to use one and two-word phrases to help attract visitors to a website. Ever since Google started changing its algorithms, that idea has also gone by the wayside.
Today’s keywords are phrases and even partial sentences that can help the search engines to find the ideal match for a user’s search request.
Instead of short phrases, keyword searches are not four and five words long. These are called long-tail search phrases and they are becoming the norm for all website content.
Links Need To Be Natural
A website used to be able to use just about any kind of backlink to draw traffic and it would work. But Google has clamped down on backlinks and has changed the rules on what is acceptable and what is not.
When it comes to links in your website, you cannot buy links. You must go out and solicit deals with other website owners to swap links and make the linking more natural.
And, the websites you link to have to be reputable and relevant to what’s on your own website. Once again, Google is trying to create a more focused search experience for the user by eliminating bad links and bad websites.
Your website can benefit significantly from well-crafted content that addresses the needs and concerns of your readers.
It’s important that your keywords, links, and content are all pertinent to the theme of your website and offer value to your users.
If this sounds like a lot of work, it’s because it is! Search engine optimization can be a great long-term way to generate traffic, but it does take time and a lot of consistent energy. If you want to speed up the process and get more leads today, click here to learn more about my own done-for-you lead-generation system for online marketers.