Using Social Media to Promote Start-up Businessess
running a business, it’s wise to think about a marketing strategy. When
thinking about one, most people will want to use the Internet as it’s
an effective and cheap way to market products and services to
enthusiastic clients around the world. While true, it’s not always easy
as people aren’t always well-versed in social media marketing
strategies. With this in mind, here are five tips for using social media
to promote your startup business.
and foremost, when using social media for marketing, one will want to
start the journey early in the process. Think about it, when starting
out early on, one will know how to proceed. Not only that, when looking
for followers from day one, it’s possible to build the pages quickly.
Without a doubt, when starting a small business social media strategy
early, one will not falter in their approach. On the other hand, when
waiting too long, it’s possible to lose the page to a company with a
Find true followers: While
it’s fun to find hundreds of followers to check out a page, it’s not
always wise to do so. When looking for fans, it’s beneficial to look for
ones with a true interest in the product. Otherwise, if Facebook fans
are simply people who only have a passing interest, they will not
convert into customers. So, when starting out, make sure to find
legitimate and excited fans. Furthermore, don’t buy them as Facebook
will ban the account when the company is caught.
Post a few days a week: Don’t
cave into the temptation and post four or five times a day. While it’s
interesting and exciting to watch the comments and activity pile up,
it’s beneficial to take a slow approach. Otherwise, a corporation can
quickly cheapen its brand. In fact, when using social media for
marketing, a smart business will only post two or three days a week.
Then, when offering true value, the small business social media strategy
will pay big dividends. If one doesn’t follow this advice, they are
likely to anger fans that bore of reading the same content over and
Ask questions: Now,
the beauty of social media is that a company can talk directly to its
clients. This is especially important when working in the startup sphere
where it’s often difficult to connect with new and old clients.
However, with a few open-ended questions, one can watch as their fans
list grows and their social media marketing plan takes off. If one
forgets their followers and only markets to them, one will miss out on a
valuable way to grow a brand.
when running a social media campaign, one must remember that people are
watching. When this happens, a company will want to respond to
inquiries, bad and good, quickly. If not, the start-up is likely to hurt
its reputation. Then, it will face an uphill battle to find clients and
build the brand. So, remember, when on social media, people are
watching. When looking to promote a start-up, social media is an
excellent tool. Not only is it cost-effective, but it’s a tool that
people can learn to use quickly and efficiently. For this reason, when
starting up a company, one must use Facebook, Twitter and other social