In order to truly leverage your position in your industry, it is important to be able to establish yourself as an expert in your particular niche. There are multitudinous benefits to becoming an expert in your target niche. Being viewed as an expert will immediately provide a certain level of credibility. Being an expert also creates the opportunity for you to set your prices at a more advantageous level. If you have a business that you are passionate about, but you are lacking the exposure or the level of public relations that you desire, you need to take the steps to establish yourself as an expert in your field. The steps in question are not developed on a fake it until you make it basis; conversely, they are solid methods that will help you get past the learning curve, and it will allow you to present your current level of expertise in a manner in which your target audience and your colleagues will respect and desire it.
When You Make a Point, Take the Time to Prove It
Getting your current clients and colleagues to comment on your abilities is always a great way to build credibility as an expert.
Put Your Name Out There
There are most likely numerous forums within your industry through which you can show up and weigh in on topics. Make sure that you answer all questions in detail, and when possible, provide supporting references and resources. It not only serves to validate your point, but it also shows the level of detail and effort that you put into your craft. It proves that you are not simply sprouting off answers, but that you have taken the time to master your craft.
Make Sure that You are Searchable
There are very few methods for establishing yourself as an expert in your niche that can rival being found in search results. You should take time to conduct a Google search to evaluate your internet presence. If you are not on the first several pages of the search, this means that you are basically invisible to the cyber network. There are two primary ways that you can effectively address this. You can start submitting more articles, especially on web 2.0 sites such as Hubpages and Ezine Articles, just to name a few. You should also consider contacting an SEO firm to enhance your positioning and ranking in internet searches.
Video Marketing is one of the most effective ways to put yourself out there; helping you to expedite the learning curve. YouTube is now the world's second largest search engine behind Google, who happens to own YouTube. Because YouTube is a Google entity, they index the site often and it is highly optimized for searches. If you create a channel and optimize it correctly, you will be found.
The key to establishing yourself as an authority in your industry is consistency, frequency and detail. Simply take the time to produce content that is verifiable, and you will be well on your way to presenting yourself as an expert.