Wednesday, April 15, 2015
Boost Your Authority As An Expert By Speaking On Stage
If you’re hoping to set yourself apart from the other people in your industry, being recognized as an expert is one way to stand apart from the crowd. Establishing your authority as a subject matter expert may seem complicated, but it truly does not have to be. One of the best and easiest ways to establish your authority in any industry is to speak in public. Once you deliver a professional business stage presentation in public, you will find there are many benefits to speaking in public, each of which helps you establish your authority in a different and significant way.
Why Try Speaking in Public to Establish Your Authority?
Part of establishing authority as an expert is being recognized by external organizations and influential people. The perception that other people have of you can be very powerful in business and have a direct impact on your bottom line. Speaking on stage is a great way to do this because it legitimizes you, not only to those who are at your talk, but even to those who don’t get to see you speak. Simply having spoken at a conference, event or workshop is a great credit to have on your resume, which can lead to more and more speaking engagements. Knowing that you speak at events helps people to understand that you are not simply another attendee, but rather an active part of the event. This helps to establish your authority and set you apart from the other attendees as someone who has a more influential position.
Public Speaking can Give You a Social Media Boost
The benefits of speaking on stage can be far reaching, especially in the age of social media and internet marketing. Recent research has shown that people are likely to be swayed or influenced by the opinions of others on social media channels. If your speech hits home with people in the audience, they are more likely to follow you on their favorite form of social media and mention you to the followers they have. This can expose you to a whole new audience in addition to those who saw you speak. They may also upload video clips and pictures of your presentation to the web so that other people can enjoy them. You can also try this strategy yourself, by uploading the PowerPoint of your presentation to Slide Share or putting a video of yourself speaking on YouTube. Post a blog that highlights the most important points of your talk. By doing these things you can ensure that one speaking engagement turns into more content and promotion for you, without having to spend any of your own advertising budget.
One Presentation Can Easily Lead to Another...and Another
Once you have used your speaking engagement to establish your authority as an expert, you will likely find that the process of seeking out new business leads and more speaking engagements gets much easier. Once people know who you are and that you are capable of putting together a professional business stage presentation, they will seek you out to speak at other events, do business with them or simply to hear more of what you have to say. This can lead to a lucrative stream of revenue as a speaker and expert.
Although you may never have tried establishing authority as an expert by presenting a business presentation, it can be well worth your while to try it and see how it goes.Chances are that you will find the benefits of speaking on stage are numerous and give your business a bump in attention and profit.