Wednesday, April 8, 2015

Top Things to Consider in Choosing the Venue for Live Events

When planning, orchestrating, or managing live events there are countless things that can go right but there are also many things that can go horribly wrong. While life is always filled with pleasant and not-so-pleasant surprises, unexpected mishaps can be avoided in the event planning industry by simply having a bit of experience and know how in event preparation. So, if you’re looking for a few tips to get you started or improve upon your existing projects, take a look at the list that I have compiled below.

Finding a Location
First and foremost, it is quite obviously imperative that a location needs to be selected to even begin. However, there are numerous things to consider when making this decision. What is the target market? Is the event space to big or too small? Are the participants of this event going to have to travel? Choosing a good venue to attract more audience is where it all begins. These are all things that must be assessed as they can heavily influence the success or failure of any live event. For instance, a congested parking lot due to overpopulation or a lack of parking spaces may cause decreased morale amongst attendees or even deter people from showing up.

Another one of the more important parts of planning a live event is creating an ambiance that correlates with the theme at hand. Because individuals attend events hoping for a certain atmosphere, this element is just as important as choosing a good venue to attract more audience. What will be the layout of the event space? Will the lighting be dim or vibrant? Once again, these are more questions that must be answered as they will regulate the quality of the gathering. 

Without some form of entertainment, guests are bound to get bored. First, it is important to understand the audience that will be being accommodating. For example, hiring a 50’s rock band to perform at a 1999 class reunion may be a huge mistake the surely won’t go unnoticed.

Choosing a Date Wisely
Unfortunately, this is one of the factors of event planning that is commonly overlooked by those new to event preparation. Individuals often choose a date that sounds good or may work with their schedule without thinking about how this may affect the outcome of their event. For example, planning events around the holiday season can be very competitive because of the volume of happenings. On the other hand, planning something during the summer months broadens the variety of available venues and people willing to show up. Furthermore, once a date is in mind, it may be wise to see if there are any other popular events on the same day that may affect attendance.

Live event planning can be a tricky business for people who aren’t sure where to begin or how to avoid costly mistakes. However, the mastery of these skills, as well as a few others, can ensure than anyone has success planning live events. 

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