Wednesday, April 29, 2015
Top Reasons Why You Should Do Video Marketing
Human minds have an unquenchable need for information. Videos have a powerful impact on people because they appeal to both the audio and visual components of the mind. Today, videos are so commonplace that they are a very part of a person’s subconscious mind. An amazing amount of information can be learned from watching commercials, news, television shows, and documentaries. There is no indication that learning and being entertained, by visual stimulus, will likely change.
Here are the five reasons why video marketing for online business beginners, and pros, should be a major element in their marketing strategies.
#1. Videos provide information and can be fun to watch. It’s important that people actively engage with a brand. A company’s brand is its story, and telling the right story can powerful tool to increase leads and conversions. Videos allow marketers to show off their brand’s top features. Adding a little fun and humor can make the message stick.
#2. Videos keep audiences interested. When audiences are interested, they pay attention longer. The longer they pay attention, the more likely they’ll retain and act on the information provided. Text on a page is important because search algorithms use it to determine the relevancy of a page. Videos add an extra kick as they can explain subjects and information in far less time that it takes to read. When videos are engaging, there’s a better chance of visitors being pulled into and retained in a company’s marketing environment.
#3. People are easier to persuade when videos are used. Writing down the reasons why someone should use a product or service is important. However, seeing a product in action can be the equivalent of seeing the product’s benefit. Videos can be a powerful method of showcasing everything a product or service can provide. People are concerned, primarily if a product or service, will make their life easier.
#4. Videos have the power to reach anyone. Thanks to the power of search engines and the amazing availability of mobile devices, billions of people have access to videos anywhere and on, virtually, any device. The best strategy for video marketing is to show up across multiple platforms.
#5. Today’s consumer is on the go. Never before in the history of the world have people been so busy and preoccupied. People are on the go, and there’s no sign of them slowing down. Craving more and more information, they simply don’t have time to read text as in the past. People of all walks of life and professions want information delivered that can be consumed in under two minutes. Video has the power to inform quickly and engage customers. These may be customers who wouldn’t normally have the time to look elsewhere for the information.
Digital has changed marketing forever. It has empowered companies, with technologies that enable conversations between businesses and consumers, to have conversations in real-time. This allows marketers and companies spend valuable time talking to their customers as opposed to talking “at” them. Since customers have little time to pay attention, marketers constantly seek ways to break through the digital noise. A best strategy for video marketing is to plan what the content will accomplish, and for whom.
The Science Surrounding Video Engagement
There are scientific reasons why video marketing for online business beginners creates impact. People’s brains are hardwired to focus on the facial area. The face is a centralized point where people will gather information and believe what they hear. When a human voice is heard, people are more inclined to regard that information as more meaningful. Seeing is believing! Emotional experiences are the result of seeing. There is a greater connection involved. Perhaps the greatest revelation is that people are drawn to things that move.